Awareness starts it all.
"We cannot change what we are not aware of, and once we are aware, we cannot help but change."
- Sheryl Sandberg
The BLC is clear, consistent, comprehensive, and coherent.
The problem
generic sustainable product requests
unclear criteria
insufficient traceability
lack of shared indicators
no common, recognised or verified framework.
The solution
The BLC provides clear, consistent and coherent information about each product’s impact on people, planet, and climate.
The Industry Paradox
How can we make more informed product choices?
See how the BLC can guide your process →
The Better Life Circle is a tool developed by IPPAG to provide product guidance for the branded merchandise industry.
What BLC is (and isn’t)
The BLC is not a certification, not a tick-box assessment or another eco-label.
It is a tool built for manufacturers, distributors, and agencies in the branded merchandise industry.
It is based on three pillars that help identify and mitigate risks in your supply chains: People, Planet, Impact.
50+
3
PILLARS
PARAMETERS
The BLC translates technical input into clear, practical output you can use in internal sourcing decisions, product selection and client conversations.
1
OUTPUT
To support better informed, more conscious, responsible product choices.
Credibility you can rely on
Validated against internationally recognised ESG principles
Life cycle analysis (LCA) methodology certified against ISO 14067.
Request your license and start making an impact →
Initiative founders
